Detroit Ultras
In 2012, Detroit City FC was founded as a semi-professional soccer team representing Detroit. The team immediately inspired a die-hard group of fans that became the Northern Guard Supporters, or NGS. They’ve created a community centered around passion for their team and city. This organization represents the best parts of the beautiful game, and aligns with my passion for the sport. In my senior project I’m celebrating this passion and representing it in a pair of concept soccer cleats that are inspired by the NGS organization and the soccer community in Detroit. I focus on incorporating trend analysis, research, and user interviews into the design process to create a narrative around the project. The pair of cleats uses symbols, representations, and concepts to tie into aspects of the identity of Detroit. The construction, colorway, and material choices are inspired by soccer culture in the city.