What Do You Stand For? Brand Campaign
My IP project, the What Do You Stand For?
brand campaign, was created on the basis of gender inequality that women face in their professional environments, specifically sports. The campaign's goal is to both bring awareness to this discrimination that women face within the sport industry, as well as represent a completely original brand through graphic and marketing collateral. This brand campaign focuses on two target audiences: 1) viewers engaging with sports that are not aware of the inequality female athletes face, and 2) young, female athletes entering the environment. I want to stress that no one gender is superior in any context; they should be treated as equals. Across the globe, female athletes have been standing up to make this topic heard; will you stand up, too?