Food ChainIt’s not easy to know how to purchase ethically today. The system that consumers in America participate in is working beyond our control and destroying the environment. This means your purchasing habits, especially of food, have a bigger impact than you know, and a bigger impact than the food industry giants want you to know. Companies like Coca-Cola, Nestle, and Walmart spend tons of money to confirm passive consumerism, covering up the negative environmental impacts of their services in order to turn a profit.
Using a medium seen in everyday life, wallpaper, I present imagery of threatened North American wildlife suffering by big food industry’s hands in visual conversation with the things causing their demise. This will educate my audience about the wide reaching effects of the big food industry, and will help bridge the gap between existing purchasing habits and elevating consciousness toward sustainable purchasing habits.