Build Your Brand
During the COVID-19 pandemic, it has been difficult for businesses to stay afloat and adapt to an increasingly virtual reality. I conducted research and communicated with two small nonprofit organizations to learn more about their struggles and strategies, regarding these circumstances. I have always valued the importance of educational equity and want to support efforts towards eradicating cancer, and this project allowed me to learn from two nonprofits which address each issue in the two places I consider home: Michigan and Maryland.
Through conversations with the communities at 826Michigan and Keep Punching, I discovered that visual communication and graphic design can greatly enhance nonprofits’ communication of their goals and strategies within their communities.
Build Your Brand aims to support nonprofits in design and marketing efforts, through an educational toolkit and examples of this learning in practice. My site includes step-by-step flash cards to assist nonprofits in building their brands, as well as examples of my following of this toolkit in my rebrand style guides, developed for my two sample organizations.
Build Your Brand aims to empower small nonprofit organizations to use the creative materials they already have, or create new materials, to develop a strong brand and creative marketing materials that will help them thrive.
